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Videos

Inside out

Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!

Catalogue: Congress 2017: Visionary
Author: Kristin Hickey
November 27, 2017
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Citation

Hickey, K. (2017a, November 27). Inside out. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/inside-out-9187


Videos

Machine learning, digital tracking, and going beyond survey questions to get answers

Machine learning is a concept that has long been applied to many industries that need to use predictive data, and has been used for some time in the online advertising industry. The survey research industry is ideally suited to benefit from machine...

Catalogue: Congress 2017: Visionary
Author: Paul Twite
November 27, 2017
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Citation

Twite, P. (2017a, November 27). Machine learning, digital tracking, and going beyond survey questions to get answers. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/machine-learning-digital-tracking-and-going-beyond-survey-questions-to-get-answers


Videos

Social media matinee

Sponsored presentation offered by FocusVision.Video is a key channel for brands in creating engaging content, but who is sharing what, and why? FocusVision share the results of a new study that explores the impact of video content for brands, and how...

Catalogue: Congress 2017: Visionary
Author: Zoe Dowling
November 27, 2017
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Citation

Dowling, Z. (2017a, November 27). Social media matinee. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/social-media-matinee


Videos

Truth telling in today's world

It’s claimed we live in a post-truth age. Anyone with truth to convey, needs more than ever to do so in a way which resonates & engages. Medieval jesters & comedians alike have been prized for this ability: we must learn from these...

Catalogue: Congress 2017: Visionary
Authors: Stephen Carlin, Will Goodhand
November 9, 2017
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Citation

Carlin and Goodhand (2017a, November 09). Truth telling in today's world. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/truth-telling-in-today-s-world


Videos

It's not market research. It's HBO

Learn from HBO how to transform your market research into fun and engaging ongoing experiences for participants - while you unlock inspiring and actionable insights.

Catalogue: Congress 2017: Visionary
Authors: Adriana Rocha, Ivan Casas, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken
November 9, 2017
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Citation

Rocha, Casas, Cedraro, Berga and Aiken (2017a, November 09). It's not market research. It's HBO. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/it-s-not-market-research-it-s-hbo-9148